Chart(s) of the week: mobile ad spend gap and ad spend growth by media channel
Some interesting statistics on mobile ad spend gap in the USA in 2015 from Statista. The chart shows how much ad spend is invested into specific media channels in the relation to the time consumers spend with that media.
Source: Statista
There is a large gap between the amount of time users spend online on mobile devices and share of ad spend for this device type. With the increase in smartphone usage the amount of data traffic people consume on their smartphones goes up. According to Mary Meeker’s 2015 Internet Trends Analysis report published by Kleiner Perkins Caufield & Byers, users spend more that half of their time with digital media on mobile devices. So there definitely exists a spending opportunity for mobile ads.
Ad spend growth by medium
Another graph shows worldwide ad spending growth by medium. It puts the first graph and industry development into perspective. It is no surprise that advertising budgets are shifting to mobile devices.
Source: Statista
