Web analytics

Digital marketing

Katja Shershneva

Data-driven marketing

Web analytics

Digital marketing

Strategy for SEO, SEM, email and mobile marketing, display advertising and social media

Reporting

Reporting

Visualization and presentation of data on sales, user behaviour and engagement

Conversion optimisation

Conversion optimisation

Optimize your website to make more visitors into customers and increase sales

Blog

Charts of the week: Bot and human web traffic

Charts of the week: Bot and human web traffic

A few years ago I wrote a post about spam traffic and how it can affect your tracking data. With...

Chart of the week: Interest in moving to Canada on the rise again

Chart of the week: Interest in moving to Canada on the rise again

After Donald Trump won the 2016 presidential election in the USA, the interest in moving to Canada, as measured by...

data analytics

Product Frameworks

As a digital analyst I have supported Product teams with customer insights. In this article I’d like to talk about...

data analytics

BigQuery: SQL concepts

This article is a part of series where I would sum up some useful SQL concepts and tips that can...

data analytics

Useful Python libraries

Python is an accessible programming language that makes it easy to dive into the world of data analytics. The following...

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