About Katja

I am an accomplished digital analyst with 8 years of experience translating complex data into actionable insights for marketing and product teams. Most recently I worked with digital analytics at Nordnet Bank, where my main focus areas have been: supporting various stakeholders across organization with actionable consumer insights, technical implementation of tracking and conversion rate optimisation with the help of A/B testing.

One of my bigger interests has lied within behavioural finance: how psychological factors affect the decision making of individual investors and how it in turn affects financial markets. With time I even developed interest in how consumers behave and make decisions online, and that is why I started working with digital analytics.

For more details on my educational qualifications and accomplishments please visit my LinkedIn page.

What can I offer you?

Do you need help with your company’s digital marketing? You are welcome to contact me by sending a message here or adding me on LinkedIn.

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Blog

In this blog I write about everything related to web analytics, digital marketing and conversion rate optimisation. The topics range from Google Analytics and Google Tag Manager to SEO, SEM and social media.

Charts of the week: Bot and human web traffic

Charts of the week: Bot and human web traffic

A few years ago I wrote a post about spam traffic and how it can affect your tracking data. With...

Chart of the week: Interest in moving to Canada on the rise again

Chart of the week: Interest in moving to Canada on the rise again

After Donald Trump won the 2016 presidential election in the USA, the interest in moving to Canada, as measured by...

data analytics

Product Frameworks

As a digital analyst I have supported Product teams with customer insights. In this article I’d like to talk about...

data analytics

BigQuery: SQL concepts

This article is a part of series where I would sum up some useful SQL concepts and tips that can...

data analytics

Useful Python libraries

Python is an accessible programming language that makes it easy to dive into the world of data analytics. The following...

visualisation

Data visualisation and storytelling

The span of absolute judgement and the span of immediate memory impose severe limitations on the amount of information that...

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