Conversion Rate Optimisation: Usability Tests
Two weeks ago we made a presentation for a project we had had with Jacob Jarnvall from Big Orange Button....
Brexit: search behaviour of the UK voters before referendum
Tomorrow, June 23 Great Britain is voting in a referendum on whether to remain a member of the European Union...
Data Visualisation Tools: Tableau Public
It rained the whole day yesterday, so I decided to explore different data visualisation tools. One tool I looked at...
Google Analytics Individual Qualification exam tips + question examples (2016)
After I became certified in Google Analytics, I was asked about the certification and how I prepared for it. In...
Measurement of cross-device conversions in Google AdWords and Google Analytics
Earlier this week I listened to a Google’s webinar on how we can measure user behaviour across different devices with...
How to install Hotjar with Google Tag Manager
This article provides you with a short guide on how to easily install Hotjar on your website with the help of...
Analyticsdagarna 2016 in Stockholm (plus a bonus)
On April 20 I visited Analyticsdagarna 2016 conference that was held in the prestigious premises of Hotel Rival. The day...
Web analytics tools
In my previous post I wrote about how you can track content engagement with Google Analytics. There exist many other...
Scroll Depth Tracking with Google Tag Manager
Today I would like to talk about how I implemented content and scroll depth tracking in my blog with the help...
Custom dashboards for E-commerce: Social media
After I published my previous articles, I received several interesting questions about the widgets to use to see how visits...