Web Analytics

Under category Web Analytics I blog about anything related to web analytics: news and happenings within digital marketing, mostly SEO, SEM and social media. You can find posts about Google Analytics and Google Tag Manager under respective categories.

Charts of the week: Bot and human web traffic

Charts of the week: Bot and human web traffic

A few years ago I wrote a post about spam traffic and how it can affect your tracking data. With...

Chart of the week: Interest in moving to Canada on the rise again

Chart of the week: Interest in moving to Canada on the rise again

After Donald Trump won the 2016 presidential election in the USA, the interest in moving to Canada, as measured by...

Chart of the week: All-time high interest in moving to Canada

Chart of the week: All-time high interest in moving to Canada

A few days ago the Economist published an interesting chart in its  Graphic detail blog. It shows how the interest...

Chart(s) of the week: mobile ad spend gap and ad spend growth by media channel

Chart(s) of the week: mobile ad spend gap and ad spend growth by media channel

Some interesting statistics on mobile ad spend gap in the USA in 2015 from Statista. The chart shows how much ad spend...

Brexit: search behaviour of the UK voters before referendum

Brexit: search behaviour of the UK voters before referendum

Tomorrow, June 23 Great Britain is voting in a referendum on whether to remain a member of the European Union...

Data Visualisation Tools: Tableau Public

Data Visualisation Tools: Tableau Public

It rained the whole day yesterday, so I decided to explore different data visualisation tools. One tool I looked at...

web analytics

Measurement of cross-device conversions in Google AdWords and Google Analytics

Earlier this week I listened to a Google’s webinar on how we can measure user behaviour across different devices with...

Analyticsdagarna

Analyticsdagarna 2016 in Stockholm (plus a bonus)

On April 20 I visited Analyticsdagarna 2016 conference that was held in the prestigious premises of Hotel Rival. The day...

web analytics

Web analytics tools

In my previous post I wrote about how you can track content engagement with Google Analytics. There exist many other...